The Hongxinlong Tea packaging is not just a container for tea leaves. It is a testament to the extensive and profound Chinese character culture, with each character stamped onto the tea leaves serving as a blessing and a good wish for the recipient. The design was inspired by the Chinese Synthesis character, a form of expression that originated in the pre-Qin period. These characters, usually composed of more than two, reflect the Chinese people's expectation of family reunion and a happy life, embodying the Chinese nation's philosophy of inclusiveness, solidarity, and unity.
The design's unique properties lie in its innovative use of materials and techniques. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through a membrane. This combination of tea culture and Chinese character culture is a novel approach to tea packaging, setting it apart from other designs in the market.
Creating the Hongxinlong Tea packaging was not without its challenges. The design team had to ensure the perfect fit between the tea and the font stamping die, and the average weight of each serving of tea also had to be calculated. However, the team's expertise and dedication led to the successful realization of the design, which was started in Shenzhen, China in March 2022 and finished in June 2022.
The Hongxinlong Tea packaging is not just a testament to Shenzhen Huathink Design Co., Ltd's innovative design approach, but also a reflection of their commitment to preserving and promoting Chinese culture. It is a perfect example of how design can serve as a bridge between tradition and innovation, creating products that are not only functional but also culturally significant.
With its unique design and cultural significance, the Hongxinlong Tea packaging is more than deserving of the Silver A' Packaging Design Award it received in 2023. This award is given to designs that showcase outstanding expertise and innovation, and the Hongxinlong Tea packaging certainly fits the bill. It is a testament to Shenzhen Huathink Design Co., Ltd's commitment to excellence and their ability to create designs that not only meet functional needs but also touch the heart.
Project Designers: YongQing Liu
Image Credits: Image: Shenzhen Huathink Design CO.,LTD
Project Team Members: Shenzhen Huathink Liu Yongqing Brand Design
Project Name: Hongxinlong Tea
Project Client: YongQing Liu